Pay to Play (Times Are Definitely Changing)
January 14, 2009
The guys over at Venture Hacks are getting ready to release their first book, Pitching Hacks. They posted a request on their site looking for book ‘beta testers’, to use the software analogy. The catch? You gotta buy the book.
Now, this is a book after all so buying it is not all strange, nor is the whole concept of a “beta book.” However, I think we’ll start seeing this more and more from companies releasing new products, along the lines of the advice I offered in my post on making money with your web startup.
As Squeejee gets close to launching our beta of TickStart, we’ve been kicking this very issue around. We’ll be opting for a free beta, but I suspect people will be doing this less as the need for immediate revenue grows.
